31 May II. Environment Misinformation Films to the YouTube & the worldwide Brands Advertising on them
Avaaz receive adverts out of a large number of one's world's very widely recognized and you will trusted house brands and you may environmental organizations and you may NGOs running on the new climate misinformation video clips we analysed because of it report.
II. Weather Misinformation Movies with the YouTube & the global Labels Advertisements on it
To have Avaaz's data on and that labels got advertising with the environment misinformation videos, all of our research people concentrated during the ahead ten most viewed misinformation movies with the �in the world home heating� keyword, plus the ideal 5 very viewed misinformation clips toward �weather alter� and you may �climate control� search terms correspondingly. All of our purpose was not to-do an extensive test however, in order to score an overview of hence advertisements had a tendency to show up on this new most trending video clips needed by YouTube. 21
Altogether, Avaaz was able to select 108 labels powering advertising on these climate misinformation movies. One out of five of the advertising found have been of environmentally friendly or ethical brands as well as societal entities, such Greenpeace Global, WWF, Ecosia, Cut the kids, the newest Italian language Indoor Ministry, and you may Eureciclo. Avaaz also discovered that a dozen.5% of adverts on the monetized clips have been from home labels. Within two days from look and 10 viewings for each videos for the half dozen places, specific brands for example Aeromexico, Uber, Samsung, Decathlon, L'Oreal and you may Harley Davidson featured more than 5 times, possibly more than ten minutes.